.Liz Heron, social media editor for The New York Times (NYT), said that 2011 was a watershed year for social media and now 2012 will be the year on how news organizations use social media to distinguish themselves from all the other voices. She proclaims that news organizations have to “be strategic, be different, and strive for meaningful interactions” and not only be content to skate on social media’s surface.

Heron explains that NYT is trying to make its “social media projects deeper and more meaningful” by using innovative approaches in Twitter, Facebook Subscribe and Google+ to let readers interact directly with journalists.

How? In these seven ways:

1. Using Twitter hashtags to ask journalists to check facts

2. Publishing tweets on the New York Times homepage

3. By “revamping the liveblog template” and turning it into a “second screen”

4. By creating a “liveblog about liveblogs”

5. By experimenting with “hashtag science”

6. By encouraging journalists to use Facebook subscribe

7. Google+ hangouts

Full text in Journalism: Seven ways the New York Times is using social media for ‘deeper’ engagement.

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